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Recently, the China National Intellectual Property Administration announced the list of the first batch of brands to participate in the "1000 enterprises and 100 cities" brand value promotion action, and the "SKYWELL" brand of new energy commercial vehicles of Kaiwo New Energy Vehicles Co., Ltd. was successfully selected.

The "1000 enterprises and 100 cities" trademark brand value promotion action is an important action launched by the China National Intellectual Property Administration to accelerate the construction of a powerful intellectual property country, deeply implement the trademark brand strategy, and help enterprises and regional trademark brand development. It aims to promote the formation of a brand economy model driven by trademark brands, enterprise growth, regional development, and industrial upgrading, better serve the real economy, and promote high-quality economic development.

Multiple achievements are leading the industry via polishing research and development capabilities

Kaiwo New Energy Vehicle Co., Ltd. is a unicorn enterprise established in the development zone in 2010, integrating research and development, production, sales, and service of new energy vehicles and core components. It covers an area of 830000 square meters and has a total investment of 5 billion yuan. It is the only new energy commercial vehicle headquarters enterprise in Nanjing, with a complete new energy commercial vehicle product system and production bases in Shenzhen, Wuhan, Hohhot, and other cities.

In terms of technological research and development, Kaiwo Automobile has a technical team of nearly 800 people led by experts, PhDs, and Masters, which gathers excellent domestic research and experimental teams and advanced technological achievements. Through independent innovation and external cooperation, Kaiwo has applied for a total of 1290 patents, including 477 invention patents; Obtained 804 patent authorizations, including 36 invention patents.

Drive the "three carriages" to build a global high-quality automotive brand

Kaiwo Automobile is promoting the "three carriages" brand strategy, with the "SKYWELL" new energy commercial vehicle brand, "SKYWORTH" new energy passenger vehicle brand, and "SKYSOURCE" parts brand, covering a full range of products such as 4-18m passenger cars, logistics vehicles, special vehicles, trucks, passenger cars, and autonomous driving, aiming to create a global high-quality automotive brand. Since 2012, Kaiwo Automobile has started to expand its overseas market business, which has become a strategic location for the group. As of now, Kaiwo Automobile has achieved sales in more than 40 countries and regions, including Germany, Israel, Thailand, South Korea, Mongolia, Jordan, etc.

This time, the first batch of trademarks selected to participate in the "Thousand Enterprises and Hundred Cities" trademark brand value enhancement action in China are the company's "SKYWELL" new energy commercial vehicle brand, which will further enhance the company's own brand value and market competitiveness, and promote Lishui manufacturing enterprises to create a good atmosphere of independent innovation, brand protection, and intellectual property application.

In recent years, the Market Supervision Bureau (Intellectual Property Bureau) of Lishui District has vigorously implemented the trademark brand strategy, fully played the role of the trademark system as a basic guarantee, strengthened the construction of enterprise trademark brands, actively carried out training such as brand salons, and improved the application ability of enterprise trademark brand strategy. At the same time, it has actively built a platform for bank enterprise interaction and exchange, tailored financial services for enterprises, and transformed the "potential energy" of innovation into the "driving force" of high-quality development.

At present, the total number of registered trademarks in the region has exceeded 10000, with 5 well-known trademarks and 8 geographical indication trademarks.