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On May 5, 2025, the 137th Canton Fair concluded. A total of 17 companies from Lishui District participated with 73 booths, setting a record and securing 280 million yuan in intended orders, a 33% year-on-year increase. Behind this impressive performance is the effective practice of "Lishui Manufacturing" breaking through the waves of global trade through intelligent transformation, independent innovation, and industrial collaboration.

Small Yet Refined, Large Yet Strong: Exhibition Numbers Continue to Increase Year by Year

The number of booths and participating companies at the Canton Fair are "hard indicators" that measure regional manufacturing strength. In 2023, Lishui had only 7 companies and 35 booths; by 2025, these numbers surged to 17 companies and 73 booths. This doubling in scale stems from the deep integration of the industrial chain and benefits from the collective efforts of specialized industries such as new energy vehicles, smart home appliances, and CNC machine tools.

Taking new energy vehicles as an example, Kaiwo Group has participated multiple times and showcased its pure electric tractors and new energy SUVs at the 2025 fair, securing 168 million yuan in intended orders, with 110 million coming from countries along the "Belt and Road." Qiyu Machinery, which relied on exports for 90% of its revenue last year, successfully won orders worth several million yuan with its self-developed bending machines and hydraulic presses. It is evident that the growth in scale is not merely about the sheer number of participants but the successful release of industrial agglomeration effects.

Selling Products, Building Brands: Innovation is the Hard Truth

How do Lishui companies cope with the pressure of going overseas? Their strategy is "exchanging technology for markets." "Lishui-made" home appliances are responding to the global market with differentiated innovation, achieving technological premiums and gaining first-mover advantages. Changhong Electric, which has exhibited for ten consecutive years, showcased over 60 new products this year, including ultra-thin, zero-embedded refrigerators and dual-drive washing machines, becoming a focal point of the fair. Currently, Changhong exports about 9,000 washing machines and refrigerators daily, with first-quarter exports increasing by over 30% year-on-year.

What’s more noteworthy is the rise of Lishui’s "manufacturing new stars." Nanjing Changji Electric achieved a $332,000 order in its first appearance at the fair, with its brushless generators compatible with mainstream global diesel engines, meeting technical standards on par with those in Europe and the U.S. Emerging companies are entering the global supply chain with their "technological advantages," allowing Lishui manufacturing to have more "go-global" pioneers.

Offline Exhibitions, Online Chains: Cross-Border E-Commerce Becomes a Key Tool

In the face of uncertainties in international market competition, Lishui companies are exploring a dual sales model of "exhibitions + cross-border e-commerce," leveraging intelligent technology to reduce overseas costs and reconstructing the production and sales chain, making "online going global" a new engine for foreign trade growth. Two years ago, Suhao Hongrui showcased the "Suhao Tong" cross-border B2B system, helping over 20 companies in the district transition to cross-border e-commerce. This year, Qiyu Machinery established its own overseas marketing network, achieving revenue exceeding 100 million yuan, with 70% growth coming from online sales. The government’s "Wuyou Chuhai" online platform is also very supportive, assisting small and medium-sized enterprises in easily entering international markets. In the first quarter of this year, the district achieved cross-border e-commerce imports and exports totaling 400 million yuan, a year-on-year increase of 68.4%, accounting for 7% of the total foreign trade import and export volume.

Single Breakthrough, Full Cooperation: The Entire Industrial Chain United

Faced with challenges in overseas markets, Lishui's solution is to "strengthen and supplement the chain." For instance, new energy vehicle companies are leading upstream battery and electric control companies, and downstream service providers to go global together; smart home appliance companies are collaborating with local packaging and logistics companies to build an export "service circle" for home products. This "industrial cluster" approach enhances the resilience of Lishui manufacturing in the face of market shocks.

Policy support is also crucial. The "Lishui District Enterprises Going Global Action Plan" lowers exhibition costs through measures like booth subsidies and credit insurance support. In the first quarter of 2025, the district’s total import and export volume reached 5.91 billion yuan, growing at a rate of 92.3%, demonstrating the tremendous energy of "government-business collaboration."

The booths at the Canton Fair serve as a microcosm for observing Chinese manufacturing. The leap from 7 companies to 17, from 35 booths to 73, and from "product going global" to "brand going global" illustrates a clear path: breaking barriers through technological innovation, opening up growth through digital transformation, and resisting risks through industrial chain collaboration. Lishui, a strong manufacturing hub in the Yangtze River Delta, is making headway on the journey to go global with continuously innovative high-quality products and a collaborative industrial ecosystem.

The overseas story of "Lishui Manufacturing" is akin to the name of Kaiwo Group's new energy SUV at this year's Canton Fair—"Panshi": in the turbulent global market, only by rooted in technology and persistently pursuing innovation can companies remain steadfast and unshakeable.